Our company, founded by our founder Nadir Tütüncü in 1967, has been operating in the precious metals sector for over 50 years. Being a pioneering and leading family company in the precious metals sector, our company has embraced the ethical values ​​and principles of the family and has been operating without compromising its ethical principles since its establishment. For over half a century, our company, which embraces the principles of ‘Honesty, Reliability, Sustainability,’ ‘Respect for People,’ ‘Respect for Human Rights,’ and ‘Accessibility to the Public,’ conducted all its activities within the framework of fundamental values ​​that prioritize high ethical standards and sustainability principles, complying with laws and moral rules, and adopting an approach that values ​​the world, the environment, and humanity. We continue our activities within the framework of fundamental values that embrace value-added service production. With a corporate social responsibility consciousness, our company not only aims to ‘profit’ but also strives to be beneficial to society. It is expected that all our stakeholders behave by our ethical principles.

A. Business Ethics

Business ethics is based on fundamental values such as honesty, fairness, respect, responsibility, professionalism, and confidentiality in the workplace. Adhering to these values ​​not only strengthens our business relationships but also serves as a fundamental factor for sustainable success. Additionally, it helps prevent negative practices in the business world and contributes to making the business world a fairer and more ethical place. We prioritize establishing business relationships with all our stakeholders within the framework of business ethics.

B. Honesty

For our company, the indispensable principle of “Honesty” is defined as “being true to one’s word,” “reflecting reality as it is,” “not hiding the truth,” and “not trying to appear or show differently from what one knows and believes”. This principle is one of the keystones of many ethical theories. The principle of honesty emphasizes that individuals should not lie, cheat, or manipulate, should not deceive people, and should engage in open and transparent communication with others.

Honesty helps people trust each other and build strong relationships. At the same time, the principle of honesty encourages objectivity in decision-making processes and prevents conflicts of interest. The ethical principle of honesty is crucial for our company to establish a reliable and reputable reputation. Our company expects honesty from all stakeholders, regardless of the circumstances.

C. Objectivity

Objectivity entails our company and/or internal stakeholders ensuring their services, processes related to products, and/or all types of company activities with the highest level of professional objectivity and impartiality, without being influenced. Our company’s internal stakeholders should make their decisions or actions independently of personal, emotional, or conflicts of interest and external pressures, focusing on relevant factors.

D. Reliability

Reliability is when the company operates, communicates, demonstrates professionalism, shows sensitivity, and is aware of the requirements of social life, aiming towards the community and its stakeholders. As a company, we establish trust relationships with our employees, customers, suppliers, and stakeholders by acting in accordance with business ethics and fairness. The most important principle under the ethics of reliability is truthfulness and honesty. It is essential for employees within our company to be truthful and honest in the information and commitments they provide to each other, managers, senior management, and stakeholders. Our internal stakeholders should obtain information from reliable sources and specify these sources. They are expected to take responsibility for the consequences of their actions.

E. Respect

The principle of respect is an ethical principle that promotes mutual respect and fair behavior among people. This principle advocates for individuals to treat each other with respect, honesty, and fairness. The principle of respect acknowledges that individuals may have different thoughts, beliefs, and cultures, and emphasizes respecting these differences without discrimination based on religion, language, race, gender, etc. At the same time, it encourages respecting the rights and freedoms of others, being sensitive, and promoting honesty and justice. Within our company, internal stakeholders are obligated to be respectful to each other and to external stakeholders, both among themselves and towards others.

Our company promotes environmentally friendly practices and aims to act in accordance with sustainability principles. We expect stakeholders to show respect for nature and humanity, diversity, and human rights.

F. Loyalty

Loyalty is a solid, strong, and sincere sense of commitment. Loyalty ethics encourages employees and employers to display honesty, fair behavior, and dedication towards each other. Adhering to loyalty ethics is essential for long-term success and a sustainable work environment.

Business ethics promotes ethical and honest behavior in the workplace. Our company values honesty, respect, and justice in the workplace and expects its employees to embrace these principles. Employees are expected to perform their duties on time and properly, keep their promises, make decisions accurately and confidently, be reliable, and contribute by making every effort for the benefit of the organization.

Our company considers customer satisfaction as one of its highest priorities. We aim to treat customers with honesty and fairness, provide high-quality products and services, and respond to customer requests in a timely and effective manner. We are sensitive to customer needs and adopt a solution-oriented approach towards them.

Our company actively works to understand the needs of the community, communicate with them, and contribute to the development of society. We aim to provide value to the community by developing projects in education, health, culture, and other social areas.


 Efficiency is the positive relationship between the quantity and quality of goods and services produced and the resources used to produce them. In other words, it is also defined as the positive attitude adopted in ensuring collaboration, communication, respect, reliability, professional diligence, and objectivity.

Efficient use of resources, prevention of waste, and adherence to the principle of sustainability are expected. It is crucial to avoid exaggeration and ostentation in the tasks performed and to handle events in a simple, plain, and straightforward manner.

In accordance with our principles, any feedback can be reported using one of the following channels under the Whistleblowing Policy. Compliance with laws regarding the protection of personal data is essential in these reports.